There is the superstar, there is the product and together they can do unbelievable things.
Michael Jordan and Mars Blackmon (Spike Lee) established this simple yet powerful formula in the late 80s. It’s a formula Nike has continually brought back successfully. The difference today is the medium and the reach. Add a little less overt marketing and product shill, cut down your production and media budget and you have the next generation of “Money, it’s gotta be the shoes”.
Over the holidays I happened to be sharing some of my favorite videos. One is of soccer legend Ronaldinho and it captures what happens when he first puts on a pair of Nikes. Granted it is 3 years old, but 26,620,160 views. Enough said. Can’t you see Kobe jumping the Aston Martin followed up with one of his buddies proclaiming, “Money, it’s gotta be the shoes”. By the way that video as of this post has 4,235,635 views.