So I’m watching SNL last night with both eyes on the TV screen for the first time in a while and I notice they are calling some skits “Digital Shorts”. Not sure what makes them any different from their regular skits. Unique, random, funny. Sound like criteria for what often becomes viral? But got me thinking, most SNL skits are in many ways perfect as short format digital videos. It’s a wonderful parallel, and maybe where SNL ultimately sees its fan base blossoming again. I got this one sent to me the other day, I have to admit I watched the entire 3:00 and had to share it. Interesting though. It was sent to me via YouTube (6,948,962 views), pulled from Hula (login required, but worth it, 113 reviews), and all the Digital Shorts are categorized on NBC.com. On NBC.com this one had (283,143 views).
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January 04, 2009
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