As the marketing landscape evolves for brands Transmedia storytelling rises to the top. No longer a singular experience, Transmedia storytelling is a story universe told across many different mediums and it’s an exploding phenomenon. By extending the story arc to other medias including online, social networks, mobile, print, on demand video, interactive TV, and more brands are able to turn spectators into participants. More brands are creating Transmedia stories and immersive brand experiences. As we see more successful case studies marketers will consider how their brands/products/services could either integrate into stories or how brands themselves can create unique and compelling stories that could become a Transmedia platform on their own. The evolution of successful marketing is getting people to interact, use, open, respond, recommend, upload and share from multiple points of entry.
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January 13, 2009
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Thanks for that twitter link! I know know what to call what I'm doing with my twitter rpg/storytelling thing...
Posted by: Andrew Wooldridge | January 14, 2009 at 04:40 AM